Universidad San Francisco de Quito USFQ


Many Latin American countries face a significant problem: the majority of available food options either lack essential nutrients or are prohibitively expensive. This situation results in numerous health issues for those who can't afford quality, protein-rich meals, leading to organ dysfunction and overall poor health. Also, much of the protein powder found in the country is made from animal protein and the plant-based proteins that exist will not reach the same level of protein as meat.


To address this problem, this new startup is offering a solution. Our product aims to provide accessible, natural-based protein sources to people who are conscious of their food choices. By offering a cost-effective and nutritious alternative, this innovation strives to combat the prevalent health issues caused by the imbalance in dietary options. This protein is made out of chocho.

Main Beneficiaries:

Allergen friendly and gluten-free: Those with food allergies or a need for a gluten-free diet will find this product to be a safe and delicious source of protein. Includes vegetarians: Vegetarians, seeking alternative protein sources to meat, can benefit from this product as it provides a high-quality plant-based protein source. People who play sports: Sports enthusiasts will appreciate this choclo protein as an effective way to enhance their performance and support muscle recovery. Includes medium to low budget individuals: This product offers an economical and healthy option, making it accessible for those with budget constraints. Concerned about the origin of their food: For those who are concerned about the provenance of their food, this choclo protein is transparent and provides a source of natural origin protein. Wish to improve their dietary habits: This product is an excellent choice for those looking to enhance their diet by incorporating a high-quality protein source. Seeking nutrient-rich vitality: This choclo protein not only offers protein but also a range of essential nutrients, making it an ideal choice for those seeking a nutrient-rich diet full of vitality. Health conscious individuals: For those individuals focused on their health, this choclo protein product is a smart choice, enabling them to maintain a healthy lifestyle.


Execution and validation


GOAL 3: Good Health and Well-being

GOAL 12: Responsible Consumption and Production


Universidad San Francisco de Quito USFQ