The lack of protein consumption in Ecuador.
We are using one of Ecuador´s most underrated ingredients, lupini beans, to create a protein bar that you can carry as an easy snack to eat on the go. Lupini beans have a lot of benefits including their amino acids and their value in protein. Taking advantage of high-quality ingredients to make a high-quality product is a priority for us so people can have a great option to add to their diet. Lupino protein bar comes in popular flavors such as chocolate, salted caramel and fruit based options.
Our main targets are students and athletes, but our product has been created for everyone that wants an easy and delicious snack that provides a lot of benefits for their diet. Apart from that, we want to reach people who value a sustainable way of producing and manufacturing ingredients, a fair payment to the hard-working farmers and an eco-friendly alternative for their daily nutrition.
Execution and validation
GOAL 3: Good Health and Well-being
GOAL 10: Reduced Inequality
Universidad San Francisco de Quito USFQ