Uncontrolled consumerism in the fashion industry driven by the underutilization of clothing, propelled by advertising and social influence that brings new trends.
Create an interactive digital marketplace application and/or website that allows you to exchange high-quality clothing items based on points you earn through subscription and previous exchanges. Additionally, it provides space for advertising from external companies.
"Swapped" primarily targets a diverse audience of both females and males of various ages who want to acquire second-hand clothing to expand their wardrobe and enhance their personal style while contributing to the environment.
Inspiration and ideation
GOAL 12: Responsible Consumption and Production
GOAL 13: Climate Action
Universidad San Francisco de Quito USFQ