The issue of fast fashion is one that has plagued our society for years and has only gotten worse over the years. Social media platforms and even runway shows promote trendy styles that go out of style after a few weeks or months. Suppliers, wanting to capitalize on capital, quickly race to produce these trendy items at unsustainable rates in order to meet temporary demand. In a constant cycle of waste, the trend goes out of style thus promoting a "throw away" consumer culture.
Threvolution is a company that allows consumers to purchase fully thrifted custom style packages. The customer would be allowed to send in from 4-8 pictures that mirror the style they want to emulate in the way they dress and a consultant would handpick items for the customer according that they believe would tailor to the customer's liking. Thrifting is a more ethical way of shopping than buying from mass-produced laborers that often abuse labor in trying to keep up with fast fashion trends.
The beneficiaries of our idea are garment workers, wildlife, the environment as a whole, and the consumers who shop from the company. Garment workers are forced to work under dangerous conditions in which they are derived of proper wages and health protocol due to the unreasonable rate at which they are compelled to produce in order to keep up with trends. Wildlife from animals to plants are harmed by fast fashion because of the air and water pollution that results from the use of the low quality material. Lastly, the consumers shopping from Threvolution will be satisifed as they will be styled in clothes that make them feel confident in the way they look and how it was produced.
Inspiration and ideation
GOAL 12: Responsible Consumption and Production
GOAL 11: Sustainable Cities and Communities
University of Miami (USA)